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Nutrition Counseling

NC: Social Learning Theory (2008)

Social Learning Theory

Social Cognitive Theory/Social Learning Theory - provides a framework for understanding, predicting, and changing behavior. The theory identifies a dynamic, reciprocal relationship between environment, the person, and behavior. The person can be both an agent for change and a responder to change. It emphasizes the importance of observing and modeling behaviors, attitudes and emotional reactions of others. Determinants of behavior include goals, outcome expectations and self-efficacy. Reinforcements increase or decrease the likelihood that the behavior will be repeated.